Virtual Worlds celebrates the success of 2017 with roadshow at Ultra

CAD design company, Virtual Worlds, has celebrated a year of success and innovation in virtual reality technology with a series of roadshows, including its latest and last event of 2017 at Ultra in Halifax, which will take place on the 22nd and 23rd November.

Virtual Worlds, which turned 20 this year, has marked 2017 as a momentous year of innovation, having launched its first-of-a-kind 4D Theatre, which brings a level of spatial awareness and immersion never before seen in the KBB industry. Allowing users to enter and walk around a proposed room from a first person perspective, via a virtual reality headset. 4D Theatre features an up-to-date catalogue of more than 100 popular manufacturers, such as Ideal Standard and Villeroy and Boch.

The occasion will see the cutting-edge company host an engaging roadshow at Ultra, where KBB retailers will be able to try out its 4D Theatre and see first-hand the power of virtual reality. Experts from Virtual Worlds will also be on hand to offer advice on how virtual reality software can help to generate sales and increase conversion rates.

The tour started at leading sanitary ware manufacturer Geberit’s head office in Warwick in May, and since then Virtual Worlds has toured the UK, visiting five locations as part of their roadshow tour.

Nathan Maclean, managing director of Virtual Worlds, said: “2017 has been an incredibly exciting year for us with lots of new developments and products being created. CAD design has come a long way in such a short space of time, and for KBB retailers, virtual reality is the next step along in that journey.

“Our roadshow will help to give retailers the opportunity to experience the excitement of virtual reality technology and see how it can be a highly effective sales tool, making it easier for customers to experience, and fall in love with, their dream kitchen, bedroom or bathroom.

“Our final roadshow of 2017 will be a great way to top off what has been a truly successful year for us, full of pioneering technology and progress. It’s fair to say that we’re looking forward to continuing to innovate to the next level in 2018.”

CAD design has come on leaps and bounds in the 20 years during which Virtual Worlds has been working in the space, most recently with the development of VR technology. Over the last few years VR has really begun to make its mark as a serious option for designers and retailers as they seek a more interactive, immersive way of sharing their plans with customers.

Once an icon of low-budget science fiction movies, VR has become more accessible since the turn of the decade thanks to the evolution of smartphones, games consoles and dedicated headsets such as HTC Vive and Oculus Rift.