Virtual Worlds releases industry first…

Virtual Worlds is breaking boundaries with its latest development in virtual reality (VR) design software, 4D Theatre, which brings a level of spatial awareness and immersion never seen before in the KBB industry.

In contrast to previous iterations of the software, 4D Theatre ditches the controller and allows customers to walk around the space freely via a specially-designed headset. This tracks their body and hand movements and relays them onto the screen, making customers feel like they have jumped into the room created by the designer.

Products from more than 100 different manufacturers such as Ideal Standard, Crosswater, Roca and Vitra are represented within the system, increasing the level of immersion and allowing users to do anything from step inside a shower to open up a cabinet drawer simply by physically walking over and touching them.

Consumers can freely move around the room in the headset, giving retailers a platform to showcase the full potential of the space – while giving designers the opportunity to experiment with a range of configurations quickly and easily.

They can also drill down on their favourite products in inspect mode. This offers an in-depth description of the product specifications – making the purchasing decision easier and helping to prevent dreaded buyers’ remorse.

Nathan Maclean, managing director at Virtual Worlds, said: “4D Theatre is our most exciting and immersive product to date and it will undoubtedly help to deliver a futuristic retail experience for bricks and mortar KBB retailers.

“Our software is all about providing customers with peace of mind, giving them the information at their fingertips to ensure they have an informed decision throughout the design process.

“This new software not only provides customers with greater insight before they commit to a purchase, but also further equips retailers with the tools to increase footfall, shorten the buying cycle and increase revenue.”