Maximise the millennial movement…

With a new report highlighting the millennial generation as the UK’s most active renovators and decorators, Virtual Worlds is reminding retailers of the importance of selling on the benefits of CAD technology to this captive audience.

According to a new report by Houzz, over half (57%) of millennial homeowners (aged 25 to 34) renovated their home in 2015, which was in line other age categories. However, millennials far outpaced other generations when it’s comes to delving into decorating – with 79% having recently redecorated compared with 71% of those aged 35 to 54 and 68% of those 55 and over.

Nathan Maclean, managing director of Virtual Worlds comments: “It is interesting to see this distinctive market shift as the younger catchment group begin to enter the housing market and invest in customising their new home. More so, with the report showing that the kitchen is the second most prevalent home improvement focus, shortly followed by the bathroom, it certainly reflects a buoyant opportunity for the KBB retailer.” 

To help retailers take stock of this opportunity, Virtual Worlds’ innovative 4D CAD technology, the first of its kind in the UK, enables would-be buyers an incredibly realistic 4D simulation of physically being in their dream design. Users are able to immerse themselves in the room as an avatar; allowing them to get a feel for the space, how the designs works and even try out functions such as opening drawers.

Nathan adds: “As a generation already well accustomed to the marvels of modern day technology, millennials are a natural audience for 4D simulations; and in fact, from our experience, many actively seek it as part of their buying process.

“For the retailer looking to tap into this opportunity then, we’d recommend it as a way to attract business, create standout and driving sales – after all, once a customer has had the experience of walking around their dream kitchen or bathroom design it is very likely that they will be sold.”